Hong Kong The Phantom Menace Version "One Series" Subway

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Hong Kong The Phantom Menace Version "One Series" Subway
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Other Info: The Episode I advertising campaign reached out to new audiences, particularly women, by depicting universal themes focused on character, emotion, and the human experience. The design firm created a visually bold poster style for the first "Star Wars" prequel, centered on the numeral 1. Initially the campaign was only intended for Germany and Japan, but the project expanded to include the entire world outside the US. This full color gradient brown banner is made of heavier paper stock with a vinyl plastic coating on the front and back. It contains the character Obi-wan Kenobi, with his serious head-on lightsaber pose and his tagline from the "One Series" themed posters - (One Choice - One Force / 一種選擇-一力). The series logo is found at the top (前傳) and the 星球大戰 logo in white is found at the bottom. These "One Series" posters were only used overseas as part of the international advertising campaign for Episode I, and this banner also has the Hong Kong censorship (I - Rating logo) - Level One: Suitable For All Ages, in the lower right hand corner.

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