Japanese The Phantom Menace Style "One Series" Environmental Agency One-Sheet / B1 size

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Japanese The Phantom Menace Style "One Series" Environmental Agency One-Sheet / B1 size
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Other Info: The Episode I advertising campaign reached out to new audiences, particularly women, by depicting universal themes focused on character, emotion, and the human experience. The design firm created a visually bold poster style for the first "Star Wars" prequel, centered on the numeral 1. Initially the campaign was only intended for Germany and Japan, but the project expanded to include the entire world outside the US. This full color gradient brown poster with a white border contains the character Obi-wan Kenobi, with his serious head-on lightsaber pose and his tagline from the "One Series" themed posters - (One Choice - One Force / ひとつの 選択 - ひとつのフォース). The series logo is found at the top (エピソード1) and the Star Wars logo in white is found at the bottom. These "One Series" posters were only used overseas as part of the international advertising campaign for Episode I. This particular poster was a movie tie-in poster from the Japanese Environmental Agency. At the top it says, "Let's protect everyone's earth together!". Below the main art it says, "June is Environment Month. / We also support Lucasfilm Ltd. and 20th Century Fox movies.". At the bottom it says, "The Environment Agency is in charge of Environmental Month.".

Variations*: There are multiple copies and different sizes of these film tie-in posters. They contain different "Episode 1 - One Series" characters and advertisement information on them, printed up by different agencies in Japan.

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