Other Info: The Episode I advertising campaign reached out to new audiences, particularly women, by depicting universal themes focused on character, emotion, and the human experience. The design firm created a visually bold poster style for the first "Star Wars" prequel, centered on the numeral 1. Initially, the campaign was only intended for Germany and Japan, but the project expanded to include the entire world outside the US. This full-color gradient blue poster is made of heavy paper stock and it contains the character Anakin Skywalker, with his Tatooine garments backpack pose and his tagline from the "One Series" themed posters - (one hero - one destiny). The series logo is found at the top (Episode I) and the Star Wars logo in white is found at the bottom. These "One Series" posters were only used overseas as part of the international advertising campaign for Episode I, and the copyright information is found in the lower left-hand corner. This version has the Flemish release date at the bottom - "De Sage Begint 30 September In De Bioscoop!" (The Saga Begins September 30 In Cinemas!).