USA The Phantom Menace Version "A" 3-D Variety Paper One-Sheet

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USA The Phantom Menace Version "A" 3-D Variety Paper One-Sheet
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Other Info: Lucasfilm Ltd. and Twentieth Century Fox partnered with Variety (trade magazine) and their Children’s Charity Club to create a pin featuring fan favorites C-3PO and R2-D2 to raise funds for Variety programs that serve children who are disabled and disadvantaged. The collector’s item was sold for $3.00 in more than 1,000 movie theaters and select retail outlets nationwide from November 2011 – April 2012. The program coincided with the all-new 3-D presentation of Star Wars: Episode I The Phantom Menace in theaters. This is the promo poster that was used at the box office to market the event and it is very similar to the regular one-sheet released to theaters. It has the globally used graphic illustration for the re-release of The Phantom Menace in 3-D. Darth Maul is the centerpiece of this poster while holding his double-sided red lightsaber. He is surrounded by Obi-wan, Yoda, and R2-D2. The Variety icon can be seen in the upper right hand side over Maul's shoulder, and on the other side is the paper shaped heart that was also part of the event, and it got hung on the wall with your name if you donated to the cause. At the top it says - "Have a Heart And The Force Will Be With You, Always. Donate to Variety The Children's Charity to get your Star Wars Paper Heart". Poster also has 20th Century Fox and Lucasfilm logos, plus the Technicolor symbol in the bottom border.

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Variety Paper Heart sold for $1.00 at participating theaters.
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Variety Club promo flyer showing paper hearts & pins available.