USA Return of the Jedi - Jedi Adventure Center Panel - 2

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USA Return of the Jedi - Jedi Adventure Center Panel - 2
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Other Info: This panel is part of the Jedi Adventure Center that was used to promote the Jedi Adventure Centers that opened in July of 1983 to capitalize on the the 4th of July weekend at major shopping malls across the nation, through July 17. At each of the malls, the centers, which were billed as ''modular environments' consisted of modular metal stanchions that housed twenty-five panels of artwork in all different sizes that included a Jedi Hall of Fame, with original artwork; a wraparound photo center that framed customers against a fantasy from the movie (such as the Ewok village); and a communications center for phone conversations with Darth Vader or See Threepio. This panel contains the famous Return of the Jedi main cast pose in the forest of Endor. At the bottom it also has some green, red, and orange colored blocks, along with the Lucasfilm trademarks. Interesting Note* - 1983 was dubbed by 20th Century Fox as the "The Year of the Jedi", and hence the gargantuan and ambitious Jedi Adventure Centers across the US, however, Lucasfilm's Sid Gannis, vice-president of marketing, said, "We don't feel it's appropriate to the film to talk about merchandising''. He wanted to keep the selling of toys etc. low-key and have reporters focus on the film. Fox representatives had other agendas.

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