USA Star Wars 2014 Variety "Gold Heart" Pins Theater Promotional One-Sheet

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USA Star Wars 2014 Variety "Gold Heart" Pins Theater Promotional One-Sheet
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Other Info: After a successful "Gold Hearts" pin campaign in 2008 (R2-D2 / C-3PO Golden pin) that coincided with the re-release of The Phantom Menace 3D in 2012, Lucasfilm Ltd. once again collaborated with Variety International - The Children's Charity to offer two new pins featuring Yoda and Darth Vader for their 2014 Gold Heart Pin Campaign. The theatrical poster was created to promote the campaign at over 2,000 US motion picture theaters, and has the illustration of both Yoda in a Rebel green motif on the left hand side and Darth Vader in an Empire red motif design on the right. The tagline at the top says, "Have a Heart and the Force Will be With You, Always. - Donate to help Variety the Children's Charity, and we'll give you a gold heart pin." Both of the gold pins can be seen below the poster tagline, and at the bottom is the Variety International icon, information about the charity, corporate sponsorship emblems, and some action pictures of various children being supported by the foundation - "Variety Kids on the Go!". The proceeds from the limited edition Yoda and Darth Vader pins benefit all of Variety's programs that serve children who are disabled and disadvantaged.

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Variety's 2014 Gold Heart Pin Campaign Flyer.
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Variety 2014 "Star Wars Golden Pins" given for donations at participating theaters.