USA Star Wars Advance Teaser 1st Version One-Sheet

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USA Star Wars Advance Teaser 1st Version One-Sheet
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Other Info: This original advance poster for Star Wars, was created by the design agency team of Doyle, Dane, and Bernbach (DDB Worldwide). It was printed on a sheet of mylar polyester film and coated with silver paint, which shows through the black background to create the shiny lettering. The mirror-like one-sheet has the tagline, "Coming To Your Galaxy This Summer.", in big bold silver letters. It also has a short synopsis at the bottom of the poster that included information about the director and his previous film credit, along with what this film is about - a boy, girl, and an adventure set in the future. In between the synopsis and the tagline is the outlined Star Wars logo. This version of the logo, that was used on this teaser printing, hadn't been fully standardized yet. Title sequence designer and typographer Dan Perri, designed the original tapered "Star Wars" logo, with a vanishing point, for the opening crawl. His version was ultimately not used on screen, and only found its way to some posters and other advertisements, however, not on this one. Designer Suzy Rice, who was the art director at the Los Angeles advertising agency Seiniger Advertising, was contacted by 20th Century Fox and asked to create another "Star Wars" logo. George Lucas requested that the new logo look “fascist”, so Suzy created it using German signage design techniques of the 1930's. She also ended up using the uniform neo-grotesque Helvetica Black font. This "new" logo was to be used on the film's opening titles and printed promotional materials. It ended up on this initial advance poster and many other press brochures and advertisements. Of course it was slightly modified shortly thereafter by ILM conceptual artist Joe Johnston. He redesigned the “W”, widened the other letters, and increased the letter-spacing to give us the finalized version we're all familiar with. This completed logo was seen on the very next advance poster for the movie and all other promotional items moving forward, right up to the opening title scene of the film. It has since been used exclusively to promote the whole Star Wars realm. This unique first teaser poster is highly collectible amongst fans, yet finding one still in good condition can be hard due to aging and/or possible mishandling. Although very durable, mylar posters tend to separate from the layers below and can also be creased easily if not properly cared for. In the lower right hand corner is the 20th Century Fox symbol with the 1976 copyright date.

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