USA Star Wars "Avco Cinema Center Cinema" Triple Bill One-Sheet

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USA Star Wars "Avco Cinema Center Cinema" Triple Bill One-Sheet
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Other Info: On November 17-18, 1984 in Canada (for a United Way Benefit) and on March 28, 1985, in the United States, there was one complete, uncut showing of the original Star Wars trilogy at nine participating theaters. These nine theaters were each given two personalized posters for the promotion of this event at their theatre, creating one of the rarest and quite possibly the most valuable one-sheets ever produced for the Star Wars Saga (only the unproduced Teac&Tascam advance Star Wars one-sheets are rarer). These black and white, "photographically enlarged" posters, were created from the original local newspaper advertisements, with a few minor changes, and each one measures approximately 27" x 41", while the Canadian version is slightly larger at 27½" x 41½". These heavy stock posters have an embossed, textured feel to them, and they contain the three movie logos, along with the theater's name, box office information, and any sound system logo (eg. THX) that applied to that individual theater. The American versions of this poster contain text at the top that proclaims - "For the first time in America, The Star Wars Trilogy", while the Canadian version says, "Special Showing, One Performance Only, The Star Wars Trilogy." In America - this special performance benefited the Corporation for Public Broadcasting. In Canada - the proceeds went to the Canadian Children's Foundation. (The poster pictured above is the United States triple bill one-sheet from the Avco Cinema Center Theatre in Los Angeles,CA. (Owned by General Cinema Theatres at the time of the trilogy showing) Located in Westwood, formerly the AVCO Center Cinemas, this 4-screen theatre did bang-up business, especially on the weekends – with lines snaking down the block. It was opened May 24, 1972 with 2,200 seats in three auditoriums. It was closed on December 6, 2011. The AMC AVCO Center was gutted. In July 2012, iPic Entertainment announced plans to open a new 480 seat theatre on this site designed by Hodges Architecture. Slated to open in early-2013 (this deadline was missed), the theatre will feature six auditoriums seating between 60 and 80 people. Reclining chairs, pillows, and blankets will be provided and at the push of a button, moviegoers can summon waiters for meals and cocktails. The new theatre was opened in April 2014 as the iPIC Westwood.) *Theatre info from Cinematreasures.org

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Trilogy button handed out at the event.
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Official Star Wars Fan Club letter about the Triple Bill event.