USA Star Wars "Continental Theatre" Triple Bill One-Sheet

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USA Star Wars "Continental Theatre" Triple Bill One-Sheet
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Other Info: On November 17-18, 1984 in Canada (for a United Way Benefit) and on March 28, 1985, in the United States, there was one complete, uncut showing of the original Star Wars trilogy at nine participating theaters. These nine theaters were each given two personalized posters for the promotion of this event at their theatre, creating one of the rarest and quite possibly the most valuable one-sheets ever produced for the Star Wars Saga (only the unproduced Teac&Tascam advance Star Wars one-sheets are rarer). These black and white, "photographically enlarged" posters, were created from the original local newspaper advertisements, with a few minor changes, and each one measures approximately 27" x 41", while the Canadian version is slightly larger at 27½" x 41½". These heavy stock posters have an embossed, textured feel to them, and they contain the three movie logos, along with the theater's name, box office information, and any sound system logo (eg. THX) that applied to that individual theater. The American versions of this poster contain text at the top that proclaims - "For the first time in America, The Star Wars Trilogy", while the Canadian version says, "Special Showing, One Performance Only, The Star Wars Trilogy." In America - this special performance benefited the Corporation for Public Broadcasting. In Canada - the proceeds went to the Canadian Children's Foundation. (The poster pictured above is the United States triple bill one-sheet from the Continental Theatre in Denver, CO. (Owned by United Artists Theater Circuit Inc. at the time of the trilogy showing) United Artists' Continental Theatre stands as Denver’s last remaining giant screen movie house. Along with the Cooper and Century 21 theatres, The (then) Commonwealth Continental was one of Denver’s premiere showcase theatres when it opened January 26, 1966 with Charlton Heston in “The Agony and the Ecstacy” and continued throughout the 1970’s and 1980’s, with a screen that measured 35'x 83'. Seating for the theatre was originally 916. The theatre played host to dozens of large screen 70mm presentations over the decades including “Die Hard”, the original “Star Wars” trilogy, “The Abyss”, and “Terminator 2”. With the right booking, the Continental Theatre could be responsible for 35% of a film’s business in the city of Denver. In 1983, during its run of “Return of the Jedi”, the theatre fell victim to a fire that destroyed part of it. The following day’s Rocky Mountain News contained a front page photo of theatre workers rushing the 70mm print of “Jedi” out of the theatre to safety. During the fire, all of the projector lenses (except the 70mm lens, which was in use) were destroyed. The new lenses for 35mm put to use after the fire were inadequate for the theatre’s long throw distance and, because of this, all 35mm presentations on the screen would require severe masking on all four sides to accommodate the smaller image size. The estimate is that 35mm reduced the screen size to 23'x 55'. In 1994, for an exclusive engagement of “The Shawshank Redemption”, lenses from a recently closed drive-in were put to use at the Continental Theatre for the 35mm presentation and all films shown since 1994 have again utilized the full screen size. In November 1995, the Continental Theatre closed for an extensive remodel/expansion. The theatre reopened in June of 1996 with five new screens (several THX approved) built around it. During this remodel, the seating was reduced to 869 to accommodate new handicap accessible seating. In 2008, the number of screens was increased to ten.) *Theatre info from Cinematreasures.org

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Trilogy button handed out at the event.
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Official Star Wars Fan Club letter about the Triple Bill event.
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Star Wars Triple Bill Ticket from the Continental Theatre, 1985