USA Star Wars Variety Pin Theater Promotional One-Sheet

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USA Star Wars Variety Pin Theater Promotional One-Sheet
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Other Info: After a successful Gold Hearts pin campaign (R2-D2 / C-3PO) that coincided with the re-release of The Phantom Menace 3D in 2012, LucasFilm once again collaborated with Variety - The Children's Charity to offer new pins featuring Yoda and Darth Vader for Variety's 2014 Gold Heart Pin Campaign. The theatrical poster created to promote the campaign at over 2,000 US motion picture theaters has the illustration of both Yoda in a green motif on the left hand side and Darth Vader in a red motif design on the right. The tagline at the top says, "Have a Heart and the Force Will be With You, Always." Both of the gold pins can be seen below the header, and at the bottom is information about the charity, sponsor emblems, and some pictures of the children being supported by the foundation. The proceeds from the limited edition Yoda and Darth Vader pins benefit all of Variety's programs that serve children who are disabled and disadvantaged.

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Variety Gold Heart Pin Campaign Flyer