United States Star Wars "26 for 76" Fox Campaign One-Sheet

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United States Star Wars "26 for 76" Fox Campaign One-Sheet
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Other Info: This one-sheet could easily be described as the introductory piece of theatrical memorabilia for Star Wars. While it makes no direct reference to the film, this poster is the first acknowledgement that 20th Century Fox Studios had green-lit The Star Wars Corporation's fledgling production as one of the twenty-six films referenced by the poster. It was produced exclusively for a January '76 20th Century Fox sales convention, designed to solicit bids from theater owners to help finance the productions of the upcoming films. Poster's background is black, and the numerals are a striped silver. Fox's reddish logo on white, is found in the center of the poster. Along with the poster, shown below, is a picture of the 20th Century Fox's "26 for 76" pre-release catalog, featuring its first public mention of "Star Wars". This 52 page catalog (18" x 24"), was distributed by 20th Century Fox to movie theaters in late 1975 to promote the upcoming releases of their films. It features a two page layout, illustrated by Ralph McQuarrie, for Star Wars and "Luke Starkiller".

Variations*: Allow exceedingly rare, there are also versions of this one-sheet in the larger 40" x 60" layout size.

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20th Century Fox's "26 for 76" pre-release catalog - 52 pages. Size = 18" x 24" (Auction Photo)