USA Empire Strikes Back Style "A" Flyer Handbill

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USA Empire Strikes Back Style "A" Flyer Handbill
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Other Info: This is a rather unique duotone colored flyer promoting the chance for moviegoers to see a premiere viewing of the Empire Strikes Back at the Cine Capri Theatre in Phoenix, AZ. The special showing was a benefit for the nonprofit organization March of Dimes, and for fifteen dollars, at 8:00 PM Tuesday, May 20, 1980, you could see the film ahead of the general public release on the 21st. The flyer uses Roger Kastel's design muted to the color purple, with the tagline at the top, "The Saga Continues". It has an orange colored Empire Strikes Back logo sitting atop the artwork and at the sides are orange circles outlined in purple. At the bottom of the flyer is white space for all of the screening information including cast of the film, ticket purchase locations, benefits for buying tickets in advance, March of Dimes contact info, and the radio station call letters (KUPD) - "the only station in town with the Premiere Scoop". On the sides of the credits area are vertical letters in purple spelling out - Premiere!

Variations*:There is also a larger poster (size = 17.5" x 23") that is identical to this flyer that was used to promote the event as well.

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